Course curriculum

  • 1

    Welcome to the course!

    • It's time for industry specific training

    • How to use this course

    • Before we begin...
  • 2

    Let's get started!

    • Introduction and agenda

    • Factors influencing your marketing budget

    • Managing your budget expectations

    • Set goals and objectives

    • How do you calculate your marketing budget?

    • Linking your budget to marketing and business objectives
  • 3

    Budget control

    • Managing your budget and cost control

    • Reallocation of funds

    • Practical tips for cost control

    • Stakeholder engagement

    • Budget approval process

    • Allocating your budget
  • 4

    Calculations

    • Understand budget calculations

    • Calculate variance analysis
  • 5

    Strategic investment

    • Prioritize high impact channels

    • Data driven decision making

    • Testing and iteration

    • Contingency planning

    • Return on investment (ROI)
  • 6

    Effective marketing budget management strategies

    • Advanced audience segmentation

    • Attribution modelling

    • Seasonal budget adjustments

    • Agile budgeting

    • Marketing budget template
  • 7

    Next Steps...

    • Test your learning

    • Congratulations! Here's what's next...

    • More resources for you

    • Before you go...