It's time for industry specific training
How to use this course
Before we begin...
Introduction and agenda
Factors influencing your marketing budget
Managing your budget expectations
Set goals and objectives
How do you calculate your marketing budget?
Linking your budget to marketing and business objectives
Managing your budget and cost control
Reallocation of funds
Practical tips for cost control
Stakeholder engagement
Budget approval process
Allocating your budget
Understand budget calculations
Calculate variance analysis
Prioritize high impact channels
Data driven decision making
Testing and iteration
Contingency planning
Return on investment (ROI)
Advanced audience segmentation
Attribution modelling
Seasonal budget adjustments
Agile budgeting
Marketing budget template
