Master customer personas
Wish you could see things from your customer’s perspective? This comprehensive introduction to personas will support you from assessing customer needs to creating personas and embedding them throughout your organization.
It's time for industry specific training
Agenda
What is a persona?
Our industry personas
Why are personas important?
The 6 persona steps
Research goals
Needs and pain points
Types of research
Using data to understand customers
Segmentation
Segmentation
Mapping out the ideal experience
Customer journey maps
Empathy maps
User story maps
Persona development
Persona visualisation
Persona visualisation
Persona visualisation
Getting organised
Validate, refine and iterate
How to get buy in
Using and embedding your personas
AI and personas
Test your learning
Congratulations! Here's what's next...
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Before you go