Course curriculum

  • 1

    Welcome to the course!

    • It's time for industry specific training
  • 2

    Agenda

    • Agenda
  • 3

    Introduction to personas

    • What is a persona?

    • Our industry personas

    • Why are personas important?

    • The 6 persona steps
  • 4

    Know your customers

    • Research goals

    • Needs and pain points

    • Types of research

    • Using data to understand customers

    • Segmentation

    • Segmentation

    • Mapping out the ideal experience

    • Customer journey maps

    • Empathy maps

    • User story maps
  • 5

    Bringing your persona to life

    • Persona development

    • Persona visualisation

    • Persona visualisation

    • Persona visualisation

    • Getting organised

    • Validate, refine and iterate
  • 6

    Getting buy in

    • How to get buy in

    • Using and embedding your personas

    • AI and personas
  • 7

    Next steps

    • Test your learning

    • Congratulations! Here's what's next...

    • More resources for you

    • Before you go