Course curriculum

    1. It's time for industry specific training

    1. Agenda

    1. What is a persona?

    2. Our industry personas

    3. Why are personas important?

    4. The 6 persona steps

    1. Research goals

    2. Needs and pain points

    3. Types of research

    4. Using data to understand customers

    5. Segmentation

    6. Segmentation

    7. Mapping out the ideal experience

    8. Customer journey maps

    9. Empathy maps

    10. User story maps

    1. Persona development

    2. Persona visualisation

    3. Persona visualisation

    4. Persona visualisation

    5. Getting organised

    6. Validate, refine and iterate

    1. How to get buy in

    2. Using and embedding your personas

    3. AI and personas

About this course

  • £58.99
  • 29 lessons
  • 0 hours of video content